You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content is no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4 times as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. Including a video.

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