API and Integration. API integration is the connection between two or more applications via their APIs (application programming interfaces) that allow systems to exchange data sources. API integrations power processes throughout many sectors and layers of an organization to keep data in sync, enhance productivity and drive revenue.
API is an interface and is part and parcel of almost everything in the digital world. No matter the business and the size of the enterprise, APIs enable seamless operation and performance of applications and web systems.
However, there is an additional requirement to achieve optimal and automated business processes and procedures that interact and share critical data. This is where API integration comes in.